{"id":46853,"date":"2024-07-03T22:28:07","date_gmt":"2024-07-03T22:28:07","guid":{"rendered":"https:\/\/gsgf.greenschoolsgreenfuture.org\/?p=46853"},"modified":"2024-07-25T22:59:51","modified_gmt":"2024-07-25T22:59:51","slug":"starbucks-just-announced-some-big-changes-it-all-starts-this-month","status":"publish","type":"post","link":"https:\/\/gsgf.greenschoolsgreenfuture.org\/fr\/starbucks-just-announced-some-big-changes-it-all-starts-this-month\/","title":{"rendered":"Starbucks Just Announced Some Big Changes. It All Starts This Month"},"content":{"rendered":"<p><strong style=\"color: var(--e-global-color-accent);\">[Starbucks restaurant in New York City.\u00a0Illustration: Inc; Photo: Getty Images]<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"standardText\">\n<div class=\"articleChannelFooter Article__articleFooterItem__6iNGC\">\n<div class=\"standardText\">\n<p>If it ain&#8217;t broke don&#8217;t fix it, right? And don&#8217;t you have a million other things to spend your time on?<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>Only problem: The world doesn&#8217;t stand still. Things around you change. And if the way you do things doesn&#8217;t keep pace, you can fall behind.<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>With that, let&#8217;s talk about\u00a0<a href=\"https:\/\/www.inc.com\/jason-aten\/after-53-years-starbucks-is-making-a-huge-change-to-its-stores-its-best-idea-ive-seen-yet.html\">Starbucks<\/a>, which announced last week that it&#8217;s rolling out a series of chain-wide changes to how its baristas will do business.<\/p>\n<\/div>\n<div>\n<div id=\"outstream_2321811948\" class=\"adElement AdContainer__adContainer__LBZiO AdContainer__outstream__vvu7p\" data-ad_slot_type=\"outstream\" data-page=\"1\" data-instance=\"1\" data-slot_base_id=\"outstream_1_1\" data-refresh_count=\"1\">\n<div id=\"outstream_1_1_1\" data-google-query-id=\"CJnCkbiew4cDFSw6TwgdmDMuTg\">\n<div id=\"google_ads_iframe_\/4160\/mv.inc\/lead\/productivity\/productivity\/outstream_0__container__\"><iframe id=\"google_ads_iframe_\/4160\/mv.inc\/lead\/productivity\/productivity\/outstream_0\" tabindex=\"0\" title=\"3rd party ad content\" name=\"google_ads_iframe_\/4160\/mv.inc\/lead\/productivity\/productivity\/outstream_0\" width=\"1\" height=\"1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-forms allow-popups allow-popups-to-escape-sandbox allow-pointer-lock allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" aria-label=\"Advertisement\" data-load-complete=\"true\" data-google-container-id=\"3\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"standardText\">\n<p>Called the Siren Craft System, Starbucks says it&#8217;s the result of suggestions from some of its employees (Starbucks calls them &#8220;partners&#8221;), and it involves changes big and small, intended to tackle a couple of modern problems.<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>The goals:<\/p>\n<\/div>\n<div class=\"standardText\">\n<ul>\n<li>Reduce order wait times.<\/li>\n<li>Meet demand more easily during the busiest times.<\/li>\n<li>Teach baristas to use &#8220;simplified, more intuitive steps&#8221; to create orders.<\/li>\n<\/ul>\n<\/div>\n<div class=\"standardText\">\n<p>There are quite a few examples of change in the system, but one jumped out at me as an illustrative example &#8212; a small adjustment, basically changing the order in which baristas add ingredients to drinks.<\/p>\n<\/div>\n<div class=\"d-md-none mobile_insert mobile_insert_9\"><\/div>\n<div class=\"standardText\">\n<p>But you can also imagine how it might have big effects if rolled out at more than 17,000 Starbucks in the U.S. and Canada. As Starbucks explained in its official\u00a0<a href=\"https:\/\/stories.starbucks.com\/stories\/2024\/siren-craft-system-elevating-the-starbucks-experience-for-our-partners-and-customers\/\" target=\"_blank\" rel=\"noopener\">announcement<\/a>:<\/p>\n<\/div>\n<div class=\"standardText\">\n<blockquote><p>One of the key modifications partners helped to develop was a change in what we call &#8220;beverage sequencing&#8221; &#8212; wherein milk is steamed before espresso shots are pulled.<\/p>\n<p>Through in-store trials, partners realized they could save time without sacrificing quality or taste by reversing the process and pulling the espresso before steaming milk.<\/p><\/blockquote>\n<\/div>\n<div class=\"standardText\">\n<p>So simple, right? Espresso first, milk second.<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>There are bigger changes, one of which involves the creation of a position called the &#8220;peak play caller,&#8221; which Starbucks says is an &#8220;updated role&#8221; in its process. The person in this job is supposed to use Starbucks&#8217;s software to help figure out where bottlenecks are likely to happen before they do and find ways to help.<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>Now, let&#8217;s go back to our original thesis: the notion that it&#8217;s hard to fix things if the problems aren&#8217;t obvious.<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>In the case of Starbucks, the problems it needs to fix are, in fact, obvious. And that means it&#8217;s probably true that it waited too long.<\/p>\n<\/div>\n<div class=\"d-md-none mobile_insert mobile_insert_15\"><\/div>\n<div class=\"standardText\">\n<p>It was just about two months ago that Starbucks had to report to investors that its same-store sales were down 3 percent, the first decline since 2020 (which means comparing 2024 to the first big year of the pandemic).<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>&#8220;Let me be clear from the beginning,&#8221; CEO Laxman Narasimhan\u00a0<a href=\"https:\/\/www.nrn.com\/quick-service\/starbucks-struggles-meet-consumer-demand-q2-same-store-sales-take-nosedive\" target=\"_blank\" rel=\"noopener\">said<\/a>\u00a0on the earnings call at the time. &#8220;Our performance this quarter was disappointing.&#8221;<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>One issue Starbucks\u00a0<a href=\"https:\/\/www.thetakeout.com\/starbucks-profits-decline-too-busy-morning-1851448986\/\" target=\"_blank\" rel=\"noopener\">reported<\/a>: Starbucks Rewards members who use the app to order drinks but then decide, at least &#8220;mid-teens percent&#8221; of the time, to abandon their orders, Narasimhan said.<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>The main reasons these customers cited, Narasimhan said, were &#8220;long wait times and product unavailability.&#8221;<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>It makes sense for Starbucks then to roll these changes out with a big announcement now &#8212; even though it has apparently been working on them since last year and has even piloted the proposals in 1,160 U.S. stores as of the end of May.<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>The change will come to all Starbucks stores in the U.S. and Canada by the end of this month, Starbucks says.<\/p>\n<\/div>\n<div class=\"d-md-none mobile_insert mobile_insert_21\"><\/div>\n<div class=\"standardText\">\n<p>Now, there&#8217;s a good reason to watch this story, even if you don&#8217;t think it applies specifically to your business &#8212; and for that matter, even if you don&#8217;t drink much coffee.<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>It&#8217;s that we&#8217;ve seen what I think is a welcome trend recently, in which companies faced with strong headwinds have made a point of sharing the ways they&#8217;ve tried to improve efficiency and processes.<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>It makes sense since the alternatives are either to (a) absorb smaller profits, (b) raise consumer prices, or (c) cut back on costs &#8212; most often by either laying off workers or deciding to hire fewer than they otherwise would.<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>None of those options are good for the economy in the long run. So, I&#8217;m generally on the lookout for big companies that choose the let&#8217;s-try-another-way route.<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>Will these changes work for Starbucks? I don&#8217;t think any of us can predict the future.<\/p>\n<\/div>\n<div class=\"standardText\">\n<p>But the good thing about change is that, by definition, you can always change again.<\/p>\n<\/div>\n<div class=\"standardText lastItem\">\n<p>And frankly, you probably should.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If it ain&#8217;t broke, don&#8217;t fix it. One of the hardest things in business is to take something that works pretty well for you and try to improve it.<\/p>","protected":false},"author":101,"featured_media":46857,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-46853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks Just Announced Some Big Changes. 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